Stage6


Ha caído definitivamente la web de culto Stage6, el portal de difusión de contenidos audiográficos en divx. Muchas son las ‘empresas’ – entre ellas decenas españolas – que sobrevivían de los enlaces del grupo Stage6 en un modelo de intercambio”poco claro” y asimétrico.

Este hecho deja a decenas de miles de usuarios sin contenidos a la carta de películas, documentos, conciertos, series, adultos… . Stage6.com no es una plataforma 2p2, es, bueno mejor decir era, un sistema de visionado y descarga directa que supuestamente mantenía derechos legales sobre el material almacenado. Dejemos este tema en este punto para no herir sensibilidades.

La plataforma se mostraba como muy eficiente en lo técnico, dotado de una red potentes servidores y conectividad suministraba recursos a miles de páginas de pseudo TV online. El problema de stage6 no hay que buscarlo exclusivamente en batallas legales, es de otra naturaleza. Las dificultades de suministrar recursos a gran escala supone un enorme gasto, que además aumentaba exponencialmente. Es probable, que la fuente de ingresos de su colaboradores, patrocinadores y empresas vinculadas al pluglins DivX, así como la publicidad directa que facturaba apenas sufragará en 40 % del costo de la plataforma.

El modelo todo gratis, en este caso debe interpretarse como … “que pague la publicidad de la web” apenas proporcionaría un sustento de ingresos justificable. Es presumible que dos años antes generase suficiente ingresos, pero desde hace un año tenemos constancia que el retorno económico era a todas luces deficitario, aún con el apoyo implícito de las marcas de hardware blancas muy interesadas en difundir lectores “All DivX” y que ahora se ven cercenada su principal proveedor.
Las prácticas de capturar enlaces y formar redes independientes de contenidos por partede pequeñas webs han acabado con Stage6. la codicia de infinidad de web sin estructura empresarial ni responsabilidad legal mercantil, han finiquitado un proyecto interesante si lograse aclarar su entresijo legal internacional que lo rodeaba. Habrá “gritos al ciielo”, por esas mismas webs que paracitaban a Stage6 pero que no colaboraban en el mantenimiento del sistema. Espero que no apelen al la libertad de expresión a los derechos de los consumidores para justificar la desaparición de su negocio sin empresa.

Los sistemas con pérdidas no se mantienen indefinidamente. Su epitafio reza así:

I’m Tom (aka Spinner), a Stage6 user and an employee of DivX, Inc., the company behind the service. I’m writing this message today to inform you that we plan to shut down Stage6 on February 28, 2008. Upload functionality has already been turned off, and you’ll be able to view and download videos until Thursday.

I know this news will come as a shock and disappointment to many Stage6 users, and I’d like to take a few moments to explain the reasons behind our decision.

We created Stage6 with the mission of empowering content creators and viewers to discover a new kind of video experience. Stage6 began as an experiment, and we always knew there was a chance that it might not succeed.

In many ways, though, the service did succeed, beyond even our own initial expectations. Stage6 became very popular very quickly. We helped gain exposure for some talented filmmakers who brought great videos to the attention of an engaged community. We helped prove that it’s possible to distribute true high definition video on the Internet. And we helped broaden the Internet video experience by offering content that is compatible with DVD players, mobile devices and other products beyond the PC.

So why are we shutting the service down? Well, the short answer is that the continued operation of Stage6 is a very expensive enterprise that requires an enormous amount of attention and resources that we are not in a position to continue to provide. There are a lot of other details involved, but at the end of the day it’s really as simple as that.

Now, why didn’t we think of that before we decided to create Stage6 in the first place, you may ask? That’s a good question. When we first created Stage6, there was a clear need for a service that would offer a true high-quality video experience online because other video destinations on the Internet simply weren’t providing that to users. A gap existed, and Stage6 arrived to fill it.

As Stage6 grew quickly and dramatically (accompanied by an explosion of other sites delivering high-quality video), it became clear that operating the service as a part of the larger DivX business no longer made sense. We couldn’t continue to run Stage6 and focus on our broader strategy to make it possible for anyone to enjoy high-quality video on any device. So, in July of last year we announced that we were kicking off an effort to explore
strategic alternatives for Stage6, which is a fancy way of saying we decided we would either have to sell it, spin it out into a private company or shut it down.

I won’t (and can’t, really) go into too much detail on those first two options other than to say that we tried really hard to find a way to keep Stage6 alive, either as its own private entity or by selling it to another company. Ultimately neither of those two scenarios was possible, and we made the hard decision to turn the lights off and cease operation of the service.

So that’s where we are today. After February 28, Stage6 will cease to exist as an online destination. But the larger DivX universe will continue to thrive. Every day new DivX Certified devices arrive on the market making it easy to move video beyond the PC. Products powered by DivX Connected, our new initiative that lets users stream video, photos, music and Internet services from the PC to the TV, are hitting retail outlets. We remain committed to empowering content creators to deliver high-quality video to a
wide audience, and we’ll continue to offer services that will make it easy to find videos online in the DivX format.

It’s been a wild ride, and none of it would have been possible without the support of our users. Thank you for making Stage6 everything that it was.

–Tom

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Una respuesta to “Stage6”

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